This is a piece I first posted in 2014. It was, if you will, a cri-de-coeur, a wishful reverie of what could have been but will never be, especially in light of the Niagara of regulation pouring down on the automotive world for the past three decades, and which will continue to pour. It's a faux "review" of a non-existent vehicle, a modern evocation of the small British and Italian roadsters of the late 50s and early 60s. It is pure fiction. I very much wish it wasn't.
THE ENEMY OF WEIGHT
Review of the 2014 Bridget Roadster from United States Motors
by Dennis Mac Luggage
Car & Track Trends Magazine
May 2014
Aircraft and car designer William Stout is reputed to have said that the
key to building a good performing vehicle was to "Simplicate and add
lightness", although some say it was ol' H. Ford hisself that put the
phrase into Mr. Bill's ear. Whether it was W.S or H.F. that said it, they
were both pikers compared to loquacious Texas zillionaire Sorenson
"Sonny" Sanders. Sanders is the genius/lunatic behind the much
anticipated Bridget Roadster, which is one of the lightest, simplest, and
utterly sweetest four wheeled conveyances to roll down the pike in many
an over-regulated moon. And if weight is truly the enemy, then Miss
Bridget has opened up a Lone Star State sized can of whup-ass on it.
Not only is the Bridget light, simple and sweet, but it is also something
that would have warmed Henry's cockles, which is to say cheap. Not
cheap in the usual automotive sense of cheesy, tinny, or fragile, but
rather entirely lacking in any cost or weight increasing frippery that
does not directly contribute to the goal of traditional sports car
driving enjoyment. The list price is $15,000, which is beyond
astonishing in an age when putative econo-mobiles are pushing smartly
past 20,000 bucks.
It is in fact actually cheaper in relative terms
than its spiritual forebears, such as the late 50s/early 60s bug-eyed
Sprites and MG Midgets, with not a little of the jewel-like mid-60s Honda
SM 600 thrown in. Sanders and his design team have pushed the concepts
of light simple and cheap to the outer boundaries of possibility in a
time of massively overbearing automotive regulation. Amazingly, the
Bridget has been designed, certified, and is in production on a budget of
approximately100 million dollars. That may be a whacking load of
dough for plebes like us, but it's chump change in the game of creating a car
company from scratch.
Speaking of the gummint, Sanders is eager to have us know that; "The
Bridget has been designed, tested, and manufactured without a dime of
any government money, federal, state, county, local or otherwise. Our operation near Houston has received no tax breaks whatever for
establishing our assembly facility. Not only that, but the entire
company is accountable to no one but me. No stockholders, no dodgy IPO
scams, and no milking of the great green federal money machine. It's
all my baby and I'm beholdin' to not a living soul--except for my
customers of course."
How how how has it been done? Let Sanders do more of what he does best,
which is to hold forth at length. "We started this project with several
targets that had to be met. First, it had to be a two-seat roadster of
conventional mechanical architecture and proper sports car looks and
handling. Second, it had to weigh no more than 1600 pounds. The third
target was an engine horsepower rating of 70 and a torque rating of 100
pound-feet. The last and by far overarching target was that this was
to be accomplished at the absolute minimum weight, simplicity and cost
possible. Those obsessions resulted in the Bridget, and we are
damned proud of our work."
To call those targets obsessions is to rather severely understate the
case. Consider the weight. U.S.M. has added a great walloping pile of
lightness. At 1600lbs. the Bridget is an astonishing 700 pounds
lighter than even the recently introduced "lightweight" Mazda Miata. It
is a smaller vehicle as might be imagined, but it still holds two
reasonably sized occupants and has a useful, if diminutive, trunk. Quite a
trick with a wheelbase of 80 inches, a width of 58 inches, and an
overall length of only 135 inches. It is not a roomy cabin to be sure,
so if you are, er, width challenged, Miz Bridget will be a squeeze. So
be it. A better reason for going on a diet is difficult to imagine. Neither will NBA centers be buying the Bridget.
Tall drinks of water
over about 6 feet two inches will have a tough time folding up in the
cockpit and ducking under the canvas top. I'm not so "challenged", but
if I was I might consider height reduction surgery. Sad to say but if you shop exclusively at Big and
Tall outlets then you are out of luck. My sympathies.
The Bridget is simple, but very deceptively so. What it is in fact is
ruthlessly optimized, which is not mentioned specifically in Sander's
remarks above, but is the key to the whole project. Most manufacturers
claim that their sundry products are thoroughly optimized, but current
evidence is unconvincing. Virtually every vehicle made today has ample reserves of
strength in both powerplant and chassis design with a view to future
upgrades. The very fact that hotrodders can slide a Chevy V8 into the
engine compartment of a Miata without it promptly collapsing to the
ground is ample proof of this. This tendency is understandable from a
corporate cost-control standpoint, which makes the tale of the Bridget's
design genesis all the more unusual. U.S.M. not only set the goals and
targets for the design to meet, but also used those targets as absolute
upper limits in terms of power and strength.
For instance, the powerplant is precisely the size and weight needed to produce
the power desired, and no larger or heavier than absolutely necessary in
any of the components required to do the job, period. U.S.M decided
that the smallest lightest, and simplest, unit that would meet the case
would be a 1.4L inline four cylinder engine that uses, if you can
believe it, two valves per cylinder operated by a single in-block
camshaft with pushrods. Yes pushrods. How bizarrely retro you
might think, but consider that the Corvette ZR1's 650 plus horsepower is
generated by a pushrod engine, and few quibble with the 'vette's go-fast
credentials in the supercar wars. In point of fact the Bridget's engine
is essentially a half scale version of one bank of a small-block Chevy, which again might seem
disturbingly retro, but if there is an engine architecture which has had
more development money and hours (countless millions) spent on it I am
entirely unaware of such.
All of the engine's internals right down to the bearings are sized to
support the power produced and no more, except for small margins in the
interest of safety and service life. The all alloy engine weighs less
than two hundred pounds ready for action and produces power in an easy
going undramatic manner. 90% of peak torque is available from a mere
1600 revs up to the mild 5000 r.p.m. electronically limited redline. With such a broad band of grunt a five speed transmission is very nearly
overkill, but the Bridget makes do marvelously with its feathery Tremec
100 unit. This trans is yet another component that like most on this
vehicle have rather the aspect of scale models of various bits. The
alloy driveshaft measures only 1.5" in diameter and the solid, yes solid, alloy
rear axle, which looks like it might have formerly resided under a golf
cart, barely tips the scale at 70lbs with its half inch axle shafts and
six inch ring gear. U.S.M. claims that the Bridget's entire
drivetrain--engine, suspension, steering, brakes and wheels dresses out at
under 500 pounds. Remarkable.
The engine really needs some respectful analysis. Its design runs so
counter to practically everything else in an age of hyper-boosted,
direct-injected, variable-valve mighty-mites that it seems like
something from another age. In a way it is with its pushrod actuated
two valves per cylinder design, but its very reason for existence is to
supply uber flexible broad-banded grunt and not howling high-rev
horsepower.
To hear U.S.M. declare it, the engine is the simplest lightest way to achieve the
desired torque/power characteristics that is possible without using
materials any more exotic than steel and aluminum. It is not highly tuned, even for a seemingly stone-axe evocation of a
350 Chevy small-block. Its limited valve area, undersquare bore/stroke
relationship, and mild cam timing deliver a hundred pound/feet of
torque across a band that would do a steam engine proud, and the
resultant 70 horsepower at 5000rpm is merely a mathematical construct
that explains the car's 100 mph top speed.
It does have a moderately high,
10 to 1, compression ratio, which aids in torque production while not requiring premium fuel. The rev limit of 5000 seems
absurdly low in this day and age, but that fact aids in keeping the
engine internals only as stout as they absolutely need to be whilst
meeting the performance goals.
This quarter-midget sized mill has an exhaust thrum that has a pleasant thump to it, but a throaty roar from its one inch tail pipe is not
part of the buy-in. It does have a bit of the character of vintage
flathead mills due to its low-rev high-torque design, which suits me just
fine. So while it certainly does not sound like a Viper, neither is it
saddled with the tinny blat and bogus overrun crackle of current heavily huffed four-bangers.
Engines do not produce horsepower. They only produce twist (torque) at
the crankshaft. Horsepower is nothing but torque multiplied by a
frequency of application factor (rpm). A 1.4L engine with a peak
torque of 100lb/ft is not remarkable. But recall that this is an un-boosted 1.4L mill developing that torque spread across nearly its entire operating range. Equally remarkable is the fact that very
few of this vehicle's drivetrain pieces fell off someone's parts shelf
somewhere.
The engine and the Tremec trans illustrate perfectly the genesis of so
many of the Bridget's bespoke components. Design and fabrication help
was solicited from manufacturers entirely familiar to the hot rodding
community such as Flaming River, Trick Flow, Currie, Tremec, Be-Cool, Crane, Wilwood, Zoom, etc. etc. U.S.M. was interested in re-inventing
the process and not the wheel, although ironically the wheels are one of
the few non-custom drivetrain components employed. They are good ol' American
Racing Torq-Thrusts shod with Dunlop 175/60/14 all-season rubber, which provides the combo with a little hot rod character and plenty, way plenty, of grip.
This is actually quite a lot of rubber on the ground for a car this
light, but U.S.M. decided on the size for the purposes of wide
availability, low cost, and adequate pothole protection, which is a
particular bugaboo of super low profile rubber. There are even a
number of choices in reasonably priced winter rubber in this size which
is a big additional advantage, especially for a light car without a
limited slip differential.
The Bridget's body/chassis is alleged to be just strong and stiff enough
to do the job, and to meet crash specs. It's likely bendy compared to
many hyper-stiff modern designs, but U.S.M reasons that it is a car and
not a block of granite, so it's supposedly precisely stiff enough to
assure decent handling without a superfluous ounce of weight. There is
in effect little or no expansion room in the whole design, which is
intentional. Quoth Sanders, "We have decided that the Bridget will
never weigh more or develop more power than it does now, nor will it ever
have increased handling prowess which would require any weight
increase--period. It's right where we want it in every regard, and any
changes will be confined to correcting any service problems and
improving component reliability. Not only that, but the price will never
increase faster than the rate of inflation, nor will it ever be affected
by the creeping gadgetitess that has made so much modern automotive
product tantamount to rolling arcade games."
Big talk for an automotive CEO, and very odd talk indeed for such to aver
that his company's product will never be any "better" than it is right
now. Revolutionary talk you might say, even heretical, but if so then
we're officially turning ourselves in to the Inquisition for whatever
punishment comes our way, as long as we can drive to the trial on a
winding road in a Bridget.
Let the heresy continue. The Bridget has taken the supposed vice of
"de-contenting" and hammer-forged it into a signal virtue. Look in vain
for digital dashes, nav screens, Blue Tooth everything, On-Star,
back-up cameras, GPS, hands-off this and voice-controlled that.
Instead observe with intense retro-grouch satisfaction the simple six
mechanical gauge dash pod (tach, speedo, fuel, oil pressure, water temp,
and charge) and the two speaker radio with an actual click on/off
volume knob. There is not a USP socket to be found. Leave the phone
music at home lest you miss a second of the sweet sounds of Miss B.
Nowhere is an idiot light to be found, so pay attention or pay the price. The windows roll up manually, the mirrors adjust by hand, and no trace
of hydraulics or electrics sully the simple top mechanism. The
steering column has turn signal and wiper levers and that's it. The lights are controlled by a pull-out dash knob and yes, you guessed it, an actual floor switch for the high-beams. Simple but bloody damned good simple.
Continuing in the retro-revolutionary vein is the aluminum solid rear
axle, developed and manufactured by Currie Enterprises, which is
suspended solely by two double-tapered steel leaf springs and damped by two simple
easily replaceable shocks. The leaves may look simple, but they are
precisely tailored units that
render them compliant vertically but torsionally stiff. Stiff enough
torsionally in fact to dispense with the need for a rear anti-roll bar. Two leaf springs constitute the entirety of the rear suspension,
which we judge is only made possible by the modest power level of the
engine. It hardly requires an excess of sophistication to handle
100lb/ft of torque on a vehicle with no more than about four inches of
rear wheel travel. Final analysis? Simple, light, just right, and so
very Bridget-esque.
Disk brakes grace each corner with seemingly inadequate 8 inch solid
rotors all round, with small
sport power assist, but as our press outing revealed, even relatively
delicate distaff gams have enough force to reel in the Bridget's speed
smartly. Look in vain for anti-lock gear or gadgetry of more recent
vintage such as brake force distribution or traction control. No matter
'cuz the brakes are firm, easily modulated and a snap to hold at
impending lockup.
The bitty rack & pinion is, natch, just big enough, and is also
without power assist, which considering the car's weight is not
surprising. Steering is perfectly weighted, endlessly communicative, and
un-twitchy even when the car works its way toward the ton. The front
suspension is where some of that de-contenting of the whole vehicle
really pays off by allowing funds to be spent on a proper all alloy
wishbone setup the equal of anything on the road. There is a front anti-roll bar, all of half an inch thick. Even the aluminum
radiator is just big enough to cool the engine in typical Texas
summertime heat. The thing would probably not make a good paperweight Repeat after me--light, simple, cheap.
The car's styling is properly slab-sided, but the headlights are
faired smoothly into the fenders rather than planted on the hood a la the
Bug-eyed Sprite. Simple marker, tail, and backup lights adorn the
corners and the lights are not, heaven forfend, subject to any delayed
turnoff trickery. Of note are three light, simple (natch) alloy rear
view mirrors that are hand adjusted. And they stay that way with no
flimsy flip-flopping around evident. This only further illustrates the
Bridget's reliance on minimalist componentry which is solidly,
thoughtfully, and lightly built. The Bridget may be inexpensive, but not
one thing on the vehicle feels remotely "cheap".
The body is decidedly styled in homage to its ancestors, sans chrome bumpers of
course, and there is even a hint of rounded tail-fin on the rear fenders which accommodates
the tail light assemblies. The front end is resolutely smiley-faced
with little trace of current, regrettably busy in many cases, design
flavor. Overhangs are short and trunk space minimal, pack light, but
the front fender bulges and rear mini-fins crisply define the corners
visually for the driver, so slicing and dicing in tight confines is a
snap. Bridget may be no easier to park than the late unlamented Smart Car, but it will have plenty of room to swing wide the doors in any lot
slot.
The monocoque chassis offers some interesting touches. The doors have twin latches
to aid in torsional stiffness, and the slim driveshaft tunnel sports a
couple of alloy braces along the bottom to further same. The monocoque chassis
mounts the suspension points directly and eschews sub-frames, which must
save quite a bit of weight. Most of the seams in the chassis are fully
welded, thereby adding stiffness at the cost of a few bucks labor, but with the
result of adding substantial beef with little weight. Bridget employs a
slim eight gallon alloy fuel tank, fuel cell actually, that in the
manner it bolts to the chassis betwixt the rear axle and rear cabin wall
also contributes to torsional stiffness. Clever sods these Texans.
The interior is in perfect alignment with the stated mission. Miz
Bridget has only one interior to choose from and it is perfectly in
keeping with the car's theme of light and "cheap". A single color
predominates, call it Stealth Gray, with a few chrome accents to break
things up a bit--air vents and gauge bezels, door handles and window
cranks. Thinnish but sturdy looking carpet adorns the small floor area
and is positioned well clear of potential pedal snagging. The small,
non-adjustable, steering wheel is nubbly plastic, properly thick, and
three spokes offer proper three, six, and nine hand positioning. I
note that care was taken to ensure the correct spacing and height for
arm draped on the window sill cruising behavior.
Seats are somewhat thinly padded yet comfy enough, but un-bolstered,
which is irrelevant since one sits confined between the door and
driveshaft tunnel. Nothing fancy, at all, in the cloth upholstery, but
it looks reasonably nice if not flashy and gets the job of holding the
driver comfortably in place whilst negotiating the twisties. On the
whole things are fairly monochromatic, but a driver is supposed to
be paying more attention to what's going on outside the vehicle than
inside it. Not only is the Bridget de-contented, but it is de-blinged as
well. Decidedly not for the flash and trash crowd, but dear Bridget is
hardly aimed at that lot.
The shifter sits short and high, aided by a nicely padded arm rest on
the driveshaft tunnel, and is in light snicky-snacky harmony with the
delicacy of the other controls. The eight inch Zoom designed clutch
take up is perfectly gradual, no bear-traps needed here to efficiently
pass on the mini motor's twist to the rest of the feather light
drivetrain. The pint-sized engine/flywheel/trans combo has so little
rotating mass that shifts never lag behind even gunfighter arms. Miz
Bridget is like the perfect sugar cookie, plain but ineffably tasty.
Heating and ventilation are exemplary, with copious easily directed
airflow to windshield, torso, and especially tootsies, which promises to
make cool weather top-down cruising enjoyable. According to Sanders,
U.S.M would have liked to include AC in the package, but at a weight
penalty of at least 75 pounds, and an OEM tab of a thousand bucks, it didn't
make the cut. The considerable air volume possible through the vents
should make top up warm weather driving at least tolerable. Ask me it's
a small price to pay, but then again I live in Michigan not Texas or
Arizona. I don't expect the lack of air-conditioning to be a deal
breaker for the intended market of stroker cap and string-back glove
wearing retro roadster nuts.
Bridget has a spare no-nonsense cabin to be sure, but SUV seating height is not part of the equation. This is a by-God sports car
people. It sits low, it handles sublimely, it costs squat, and it
looks good. Everything else is a piffling detail. As the saying goes,
just shut up and drive.
Lastly, it should be noted that the Bridget is sold with no options save
body color. No as in none. Not a one, and none are intended from the
factory although the aftermarket is sure to respond to the challenge
straightaway.
All right, enough blathering on about componentry, entertaining as that
might be, and on to the car's performance. In a word, sterling. Although you won't be spending much time at the drag strip, you'll always
be hunting for roads that curve and swoop. The press rollout for the
Bridget was in the little town of Kerrville, Texas, which is a main
gateway to the beauties and the sweet sports car friendly roads of the
Texas Hill Country. No fewer than ten Bridgets in assorted colors were provided, and amazingly no one smashed one up,
although not for lack of trying. The car's relative lack of power and
exquisite handling prowess invite diving ever deeper into a turn, then
nailing the throttle before the apex while trying to deal with the ache
of a huge permanent smile etched on one's face.
This particular chunk of the Hill Country has sections with an almost
alpine feel to them. This being early spring some of the higher "peaks"
sheltered pretty little patches of lupine, remindful more of the Rockies
than central Texas. At least I think they were lupine considering I
was able to only catch a furtive glimpse or two out of the corner of my
eye while clipping apexes. Purty pastoral panoramas are swell, but the
work of dissecting some of the best sports car roads we've ever
encountered allowed little distraction.
The Bridget is not darty and nervous despite its slight poundage, but it
is effortless. As stated above the steering is perfectly weighted and
communicative without a hint of twitchiness. The chassis doesn't shake
or rattle and it scarcely rolls at all, which is remarkable considering
the lack of a rear bar. The merest hint of understeer obtains on corner
entry, but a bit of throttle squirts the car through corners, especially
the twisty tarmac of the Hill Country, with an unlikely mix of
delicacy and authority. The emphasis is on driving quickly and
efficiently, not terrorizing the countryside with powerslides and
artillery loud exhaust roar. Driving the Bridget is not work of any
sort. All control efforts, shifter included, are pleasingly un-heavy
and well matched to each other, even the un-boosted brakes. It is in
toto surpassingly easy to drive. Light, agile, responsive, endlessly engaging.
The ride is certainly sports car firm, but not remotely punishing, and the
flyweight suspension allows a decent measure of rough road holding
compliance. Out on the interstate the Bridget hardly encases one in a
tomb like silence, but it's not at all bothersome, top up or down. In
commuting duties the engine's broad band of grunt means no frantic
shifter flailing to keep up with traffic, while at speed the .75 overdrive ratio keeps the mechanical busyness in check. In other words it's all just right--Bridget right.
Oh yeah, perhaps you're wondering what kind of mileage this gem attains.
The D.O.T rating is 40 mpg combined. A dozen lead-footed
scribes were unable to break below 40mpg during the press rollout, and we
do not doubt that with a bit of hypermiling the far side of 50 mpg is
possible out on the slab. Ironically great mileage may be the one thing
that was not a planned target during the car's gestation. The U.S.M.
team knew that a reasonably efficient low powered engine in a very light
vehicle was going to be inherently economical, so they simply accepted
what they got and worried further not.
You will of course go much faster in any
product from the likes of Audi, BMW, Porsche et.al., or heck for that
matter Kia and Hyundai, but you will have just as much fun, if not bunches more. And
for the price of some of those marques' products you can have a Bridget
for every day of the week. Unlike our usual review you'll notice little
mention of performance specifications. Oh we have the usual info and
graphs appended, but you won't, and I damn sure don't, care what they
say, at all. If ever a mechanical device was greater than the sum of
its parts the Bridget is it, and talk of 0-60 times, cornering forces,
braking distances, etc. is irrelevant to the consummately
enjoyable package that is Miz Bridget.
Much is made of some vehicles' abilities to almost become one with their
drivers, but the Bridget has to be the little queen of them all. You do
not get in the Bridget so much as put it on and then allow your toes and
fingertips to interpret the cut, thrust, and curve of the pavement. My
capability in the area of laudatory panegyrics is inadequate to the
task I fear. Basically I lurve the Bridget, and if you don't feel the same way then you have my infinite pity.
I suspect that a viciously fanatical following will spring up following
the beginning of sales which is as you read this. I further offer the
prediction that the Bridget will inevitably spawn a single marque race
series.
Regarding whether or not you'll be able to buy a Bridget in a year or
three fear not, for Sonny Sanders has very deep pockets and the patience
to let the Bridget find its market, even if it takes a sizable chunk of
time to do so. If the raves of usually testosterone addled and
horsepower addicted professional automotive journalists are to be
credited, then Mr. Sonny's wait is already over. The press worthies
assembled for the rollout, who normally yawn at any vehicle less
powerful than a Saturn V rocket, were practically gobbling with
enthusiasm, which is undoubtedly music to Mr. Sander's entrepreneurial
ears. On a fun per dollar basis the adorable Miz Bridget may be the
deal of the new century, or hell any century for that matter. Get in
line. Get one. Make an appointment with your doctor to treat RGS
(Repetitive Grin Syndrome). Enjoy.
And oh yeah. Sonny Sanders for President!